I am so excited to share this photoshoot + branding revamp for Raleigh Weddings – Wedding Planners in North Carolina. Not only did we plan the photography session together, but this is a collaboration with our sister company, Mogul Makeover which does brand design and website design. In this case we did brand design (not website design) + the photoshoot experience!
I talked with Carina of Raleigh Weddings about her hopes for her brand direction as her business has matured and expanded in the past two years and found out that she wanted a more vibrant persona to attract clients that feel aligned to her as a person. This means colorful, fun, unconventional, relaxed.
The color palette I chose was a blend of magenta, orange, tan, yellow and kept her original navy blue color to tie in that memorability from her previous brand.
Once we solidified her brand assets, including logo, sub logos, icons, fonts and more, we planned the photoshoot around the same consistent ideas.
The result? Pure FUN!
Check out the highlights from her branding session below, and a link to her new website release!
Rae Marshall is a Raleigh Branding and Commercial Photographer, see more about her branding sessions below!
