Improve Your Instagram Captions

“there is a difference between wanting to express yourself and having something to say.”

This quote is from an article by Rachel Tashjian in GQ. It is one of my favorite quotes I’ve ever read. She was reviewing the show “Next in Fashion” (which I highly live for) and talking about the subject of self expression.

I picked up a camera as a teenager because I wanted a way to express myself, and I understand why this feeling is so powerful. I created works that had a meaning, and although there were many that weren’t good, I was trying to speak through my photographs. This was the basis for why I started.

how can I create

a caption that connects with people?

It’s hard, especially with the sheer amount we’re expected to churn out. I can’t write on demand and there are days where I’m not inspired.

But I’m realizing that I DO have a lot to say. I have a lot to say that people may relate to. So let’s answer these questions to go from saying nothing, to saying something. Because chances are you’ll find people who can relate.

People want to read about you authentically.

They don’t want to hear fluff, or only the good things every single day.

They want to hear things that are relatable, that actually connect them to you.

Social media is… social. It’s meant to be about human beings. I know many of us are promoting our businesses, but I’m a real person behind my business. The power is in the person.

Caption Ideas that People can Connect With

where you live and how it’s affected your life
the relationships in your life
something you struggled with this week
something you achieved this week
teaching something you are knowledgable about
your favorite entertainment (book, movie, podcast)
a story from high school
a story from traveling
a funny thing that happened while on the job
One of your favorite jobs you’ve done and why
your pets
Something you learned this month

putting it into action...

Pick 1 topic from this list a week and see how much more engagement that one may get than a post that just shows your work. A mix of both can really help with your presence on social media.

Next time you’re wondering what you should write about, think about something you went through that week that you may be up for sharing, and go from there.

Ready to see more resources for photographers?

Head over to the Tools and Resources page now.